The development of the site

Elaboration of the site – which type of site is better to choose?

There are many sites in the Internet. Each of them has its peculiarities and distinctive features. However, in spite of such diversity, all sites can be divided into various types, depending on their functions, aims and tasks, they are oriented at. These are the main types:

Site-business card

It usually consists of a small number of pages, not more than ten. Such site is the business card of the company and contains the contact information.
A site-business card performs a function of a 24/7 virtual office. Any person can have an access to the company’s site at any time, can see the address, telephone number and the map, as well as the general information about the company.
The creation of a site-business card does not take long, as it is not overloaded with various complex functions. As a rule, main and the following most important modules are performed on such site: search, news, forms of feedback, interactive map, photo gallery. Due to its simplicity, a site-business card has one more advantage – high speed of loading. Site-business card is an optimal decision for a large enterprise, which does not want for any reason to spend much money on the site, and the beginners, who want to improve the effectiveness and profitability of their work with the help of a site. If you do not have a site, for a start, you may order a site-business card as a starting ground for your internet representation, and in the future you could turn a site-business card into corporate site, internet store or any other site, the most convenient for your business.

Main advantages of a site-business card:

• a site-business card will increase the prestige of Your enterprise and will ensure the clients’ trust;
• you will have a virtual office 24/7;
• people, who are interested in your products and services will be able to find the necessary information not leaving their homes, at any time;
• a site-business card has high speed of loading, because it is not overloaded with information and functional models;
• creation of a site-business card is fast and inexpensive.

Promo-site or a site-bill

The basic purpose of such site - is to advertise a certain commodity, event or service quickly and effectively. Promo-site is usually not a basic internet ground of the company, but aimed at presentation of a new commodity, advertising of certain service or new event. For example, if Your company produces or sells great number of different products and you want to advertise some certain commodity quickly and effectively, in this case creation of a site-bill will be very useful. The distinctive feature of a promo-site is its orientation on the advertising campaign of certain part of business enterprise. As a rule, a promo-site becomes the center of advertising campaign in the Internet and, if on-line advertising is accompanied by the off-line untwisting, an effect from a promo-site will be most noticeable. Creation of a site-bill implies the development of creative showy design, as such site must attract people's attention and form positive image of the commodity, event or service that are advertised.

Main differences of a promo-site:

• a promo-site is directed not at the business as a whole, but at its definite part, the company that has a corporate site can also have a number of promo-sites, which advertise definite products, commodity, service or an event separately;
• the visual component of a promo-site is of a high importance as the creation of a site implies an original design, which forms the positive image of what is advertised;
• a promo-site is an effective and inexpensive way to advertise the novelty;
• the price and time of the site creation depend on the complexity and uniqueness of the design.

Site-catalogue

Basic components of such site are a catalogue of commodities or services with the extended descriptions or without them, depending on the specifics of products. If a basic type of Your business is the wholesale or retail sale and you do not plan to carry out a sale over the internet, a site-catalogue is what you need. Such site will give information about a commodity in more detail and easy access to the buyer. As a rule, a site-catalogue is the well structured, large site with great number of pages. In a catalogue a commodity can be separated in different categories and subcategories with any nesting level. Creation of site-catalogue implies introduction of various functions, which will help a user to orient quickly in a catalogue and easily find what interests him/her. The catalogue of products can contain complete or short description and image of a commodity, it may also contain the price. Except the catalogue of commodities or services, you may also place the information about Your enterprise, news of the company, contact information, articles and other information in accordance to Your desire.

Main advantages of a site-catalogue:

• a site-catalogue gives an opportunity for Your clients to become acquainted with a commodity or services which you sell, that will increase the sales and profitability of Your business;
• a site-catalogue will economize Your time and time of Your employees, as clients can find answers on many questions about a commodity on a site and you will not have to answer on them by phone or at personal meetings;
• a site-catalogue will enable you to place comparative descriptions of commodities, detailed descriptions and other information, that can increase the competitiveness of Your business;
• a site-catalogue, except for the basic function of presentation of commodity, will also perform all functions, inherent in a site-business card and accordingly will give you additional advantages, inherent in a site-business card.

Corporate site

It is a valuable internet representative of an enterprise. As a rule, it is a large site, with a difficult structure and a big number of pages. Creation of a corporate site implies not only the development of unique design in corporate style but also the filling of a site with the various functional modules. A corporate site will allow you to optimize business-processes of enterprise, put clear co-operation between its subdivisions, will provide rapid and effective connection with Your partners and clients. Information, which is placed on a corporate site can be various and depends on the specifics of Your corporation. A cost and lead-time of such site will depend on the amount and complexity of the functional modules, which you would want to use on the site. Usually such modules, as news, articles, authorizing of users, catalogue of commodities or services, delivery of news, forum or guest book are placed on a corporate site. Except for these typical modules it is possible to set on a corporate site the pay system, voting, questioning of visitors of site and many other functions, which are necessary exactly for Your corporation. In spite of difficult informative and functional structure, a corporate site must be foremost comfortable for a visitor and easy in administration, in order to meet all modern requirements of usability. Therefore development of a corporate site must take into account this feature. The developers of a site must pay special attention to creation of comfortable navigation, and to make sure that control system of content of the site is simple to use and would not require the special knowledge from employees, who would operate a site.

Advantages of a corporate site:

• presence of is necessarily for any successful enterprise, especially if it has an attractive design, executed in brand name style;
• creating the corporate site you get the valuable Internet representative of Your enterprise, which will increase the trust of clients and will produce an image of success for Your business;
• a corporate site is inexpensive and at the same time a very effective publicity ground for Your commodities or services;
• placing the basic information about Your enterprise on a site, you will release the managers of corporation from long telephone talks, as it would be possible to get answers for all basic questions on a site;
• a corporate site will be provided by clear and effective co-operation between subdivisions of an enterprise;
• creation of a site-corporation implies elaboration of flexible and simple control system of a site;
• a corporate site can be simultaneously both, a site-business card and an informative site, a site-catalogue and even an internet store.

Internet store

Internet store will be right for those, who want to perform sales over the Internet and to provide or improve the profitability of business. Internet store can be the basic and only business, and can complement existent retail or wholesale trade. The primary purpose of the internet store is aimed at sales, therefore its structure and functional must be directed on rapid and high-quality maintenance of buyers. A catalogue of commodity with descriptions and prices is a basic structural component of the internet store. The creation the internet store implies a development of catalogue of commodity with division on categories and subcategories of any nesting level, and also introduction of the functional modules, which will provide on-line sales and attract new buyers. The typical modules for the internet store are the different systems of payments, modules of search of commodity on a catalogue, comparison of commodity on descriptions, ratings of commodities, reviews of buyers about a commodity and many other, which are able to provide the effective interactive co-operating with a buyer. The more detailed description of commodity there is in a catalogue, the more comfortable and interesting services are inculcated in an Internet store, the more sales will be provided.

Main advantages of an internet store:

• internet store, except for all advantages of a site-catalogue listed above, is profitable directly for You due to on-line sale;
• nowadays internet stores have got enormous popularity in the whole world due to their comfort of accomplishment of purchases, not leaving the house;
• internet store offers wide range of assortment of the commodity, as it is not limited with the square of shop premises;
• internet stores offers the information 24/7 all the year round;/li>
• with the help of an internet store the client can get all the detailed information about the commodity, choose the needed product;
• different from the regular store, internet store does not have any superimposed expenses, like rent of the sales area;
• Internet store, especially once it is promoted in search systems, will constantly increase the number of buyers, becoming more and more profitable every day.

Internet-portal

An Internet-portal is an access into informative space of certain subject. It is the most difficult site by its structure and functional possibilities. A portal can be thematic, and can be devoted to many different themes or spheres of social life, at the same time a portal can be divided into levels and sublevels. Also portals can be regional or international, public or corporate. Creation of a site-portal implies filling it with plenty of various functions and interactive services.

Internet-portal may be useful for:

• creation of corporate Internet-portal will give you an opportunity to place corporate documents, certificate information, reference to the sources of additional information on the topic and many other in the Internet, all that is needed for work of corporation;
• an Internet-portal can unite a few enterprises, having contiguous business, which will optimize co-operation between them;
• an Internet-portal can be an independent business, if it contains useful informative resources and comfortable services and high level of traffic, in this case, it will be possible to place different advertisements and get an income from it;
• what is more, all advantages enumerated in “the corporate site” section are true for Internet-portal as well.

Flash site

Such site is created with the use of flash technology. All information on such site is presented as flash-animation. Due to this a site looks dynamic, bright and attractive. Viewing of such site reminds a game and is pleasant for any age-dependent category. Creation of site with the help of flash technology implies complex work of designer, who creates visual images and elements of site and flesh-programmer, who makes the images dynamic. A flash site is beneficial for such companies, for whom visual information is of more importance than the text. It can be a site of boutique of fashionable clothes or photo gallery of works of an artist, a promo-site also can be done with flash technology. Flash site can be compared with an advertisement, which will present Your commodity in more attractive light.

These are the main most popular types of sites. In the web studio Site for business you can order any site. It can be a typical site from the enumerated categories, and any other site that you consider is necessary for Your business. We approach the creation of every site individually, taking into account all requirements of a client. We can fill every site with any functional on Your desire, and if you do not know exactly what would work the most effectively, we can offer you the set of the modules and functions. Create the site in our studio and you would be convinced very soon that Your business has became even more successful!